Introduction of Mast 103 FM

Mast 103 FM a countrywide network of four FM radio stations has launched with Unique and Revolutionary Transmitting Technology its 24 hours highly entertaining transmission through out the day, 7 days a week and 365 days a year. Mast 103 FM has established its place as a listener’s first choice in a very short time.

Coverage Area

Effective MAST’S transmission covers in all almost 47 different cities, towns and areas besides in Karachi, Lahore, Faisalabad, Multan, Balakot/Mansehra cities.

The signal loop in major four cities extended up to 100 kms in all directions and covers a listener ship of about 35 million individuals.

First Time in FM Radio History Our collaboration with the British Broadcasting Corporation and subsequent airing of hourly Urdu news live from each station would ensure dedicated listener ship of Mast 103 FM Radio. For the first time in Radio’s history has launched 19 hourly news bulletins every day. The bulletin run for five minutes on top of every hour and consumes 1 hour and 35 minutes of our total airtime exclusively on Mast FM 103.

Listener ship Profile

80% of our programming is innovative and consist of many interesting segments and live interactions for immediate feedbacks. At Mast 103 FM programs are designed keeping in mind the listener’s choice. For this purpose a survey was conducted before the launching from the people of different backgrounds. Now at Mast 103 FM people of all age group call through telephone and write through letters for their views, comments and song dedications.

Advertiser Prospect

People are highly attracted to the innovative programming. The listener ship of BBC ensured by Mast 103 FM would help your client and its product message being heard across the wide range of all age group people across Pakistan in a affordable cost!.